ALTAROMA: HOUSE OF HEND
The collection "House of Hend" fully expresses the personality of the Hend Qassemi, princess of the royal house of Sharjah (UAE), founder and creative director of the fashion house.
Western dresses short cocktail and evening long alternate with his interpretations of traditional kaftans and Bayanas: born in the Middle East in a generation that has the good fortune to enjoy the best that East and West together can give, arts culture and history Europe and the innovative ideas of the West, translates his idyllic vision of the world in the cosmopolitan clothing collections.
Proud of its roots, draws from his passions themes of the collection. From architecture the inspiration of shapes and cuts, from travel suggestions of colors, from the lush gardens of the floral decorations, the random encounters different types of feminine beauty.
His ideal woman lives in a fairytale world, where everything is beautiful and perfect in an idyllic relationship with nature and with the balance of beauty.
The fabrics are precious, entirely hand cut into shapes delicate and feminine. Silks, brocades, chiffon, organza, lace and tulle are the fabrics that prefers.
The embroideries are delicate and inlaid on tulle and light fabrics, so as to seem almost jewels on bare skin.
The color palette ranges from soft and feminine pastel shades to darker shades of purple and gold matte....