ARRIVES IN ROME FENDI BOUTIQUE HOTEL
In the five floors of the Palazzo Fendi in Rome there will not be just a store (the largest in the house with its 1,000 square meters), an apartment for receiving VIPs and top clients and a restaurant, but there will also be the luxury boutique hotel Fendi Private Suites, signed by the first hotel brand owned by LVMH. "The novelty is the new way of being Fendi as a lifestyle brand in the round", he explained to the press the CEO Pietro Beccari. "There is no better place to understand exactly our vision of luxury", added the manager. Inside the hotel, designed by architect Marco Costanzi, they will have major collections Fendi Casa. The cost for the seven luxury suites will range from EUR 700 to 1,600 per night. Beccari explained that the hotel is not part of an overall strategy, but that, for the moment, "the project will be limited to Rome and then we will evaluate." The opening of the Palazzo Fendi is scheduled for December 5, although the official opening is expected for next year.