FIRST VESPA "DRESSED" GIORGIO ARMANI
No coincidence that in 2015, the 40th anniversary of Giorgio Armani creations and 130th year of the Piaggio Group, these two emblems of Italy in the world have embarked on an unprecedented collaboration.
King George wore the new version of the Vespa 946. Many innovations: first of all by the color, for which the designer has come up with a particular palette of gray with a touch of green just mentioned, only visible under certain light conditions. The Vespa 946 in the name evokes the year of birth - 1946 - scooter became iconic and famous all over the world, a symbol of Made in Italy and all Italian style and design.
This new version with contemporary lines today reinterprets the original style of Vespa. The metal parts, made of galvanizing satin, give a matte effect, in line with the finish of the bodywork. Emporio Armani clearly visible on the side, while the iconic logo with the eagle on the head light shines.
It is on sale from June in major cities in numbered edition. And for the launch of this limited edition, the charming Villa Medici in Rome has been the perfect setting for a party by the super glamorous, where they breathed the flavors of Italian. All the senses involved from traditional dishes to the atmosphere. Many celebrities and actors and actresses present, including Giulia Bevilacqua, Rodolfo Corsato, Marco Bonini and Elisabetta Pellini - among others - to celebrate the extraordinary partnership between two excellent creative Italian.