As one of most important launch of this season we can consider the novelties from the famous couple of the artistic fragranze world: Jul et Mad. They announced at Exsence a new direction with their three fragrances “LES WHITE”, which unveil another dimension of the couple: their passion for the mysteries and greatness of ancient lost civilizations. In particular Néa is a tribute to the Golden Age in Byzance and reflects the over the top opulence during the peak of the Eastern Roman Empire. As Head notes: Date, Davana, Pomegranate, Palm Leaf, Black Pepper. At the heart Jasmin Sambac, Rosa Damascena. And as bottom notes: Patchouli, Vanila, Caramel, Tonka Bean, Musk.
Nin-Shar is an interpretation of the hanging Gardens of Babylon, one of the Seven Wonders of the Ancient World.
In Sumerian mythology, Nin-Shar is the Goddess of Plants.
Garuda is homage to the great Angkor civilization. A mythical divinity, Garuda is portrayed as part man and part bird in Khmer mythology. He is the lord of birds. The perfumer Luca Maffei about this partnership ''I'm very proud and honored to announce my collaboration with Jul et Mad Paris for their new high-luxury extraits de parfum Les WHITE collection. I loved working with the brand founders, Julien Blanchard and Madalina Stoica Blanchard. Their briefs for the Les WHITE line made me dream and they gave me total freedom to create perfumes that told their passionate stories. And they are so open-minded and non conformist to choose an Italian young perfumer in such a big French industry''.
