The history of TAG Heuer is closely linked with the Automobile Club of Monaco. From Juan Manuel Fangio to Fernando Alonso and Jenson Button, the greatest motorsport champions have all played their part in the TAG Heuer legend. It's the same for all motorsport races but the highlight is the most prestigious race and one of the oldest motor races in the world: The iconic Monaco Grand Prix. At this circuit, TAG Heuer occupies its own very special place, written in the great annals of history.

The Swiss watchmaker is building up the biggest number of Monaco Grand Prix winners: Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton, all TAG Heuer ambassadors who have taken the chequered flag here. Since 2011, TAG Heuer and the Automobile Club of Monaco have been strengthening their relationship even further by signing a historic and now all-encompassing agreement: Official Partner, Official Watch and Official Sunglasses.

The night before the race, it was on-board the SeaDream, which was moored in the Principality's harbour and decked out in brand colours, that Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, welcomed guests of the brand to a cool and exclusive party: new brand ambassador Cara Delevingne (who also started the Grand Prix as a "Grid Girl"), Fernando Alonso and the McLaren-Honda Team, the team with which TAG Heuer is celebrating 30 years of partnership this year– the longest partnership in F1, which in itself is very symbolic – and also Mark Ronson as DJ... All of this in a coolly relaxed atmosphere to celebrate the unique history of TAG Heuer with motorsport and in particular with the ACM, the iconic organiser of the Grand Prix, an institution which in 2015 is itself celebrating its 125th anniversary.

Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, said: "Sport is emotion, it is success, joy, hope, endurance, performance. All the qualities that are also found in a TAG Heuer watch. And to be completed: Swiss Avant Garde since 1860 is our slogan. It's a state of mind that drives us, today more than ever, to be disruptive, connected to the future, high-tech, young and dynamic. Our activity in Monaco brings together all these ingredients, those of a luxury brand which has all the hallmarks of a high-end product, but one which is still accessible".