THE LEADING HOTELS AND CINEMA
The Leading Hotels of the World (LHW), the most important collection of independent luxury hotels, has always enjoyed a privileged relationship with the world of cinema. Many of its 400 hotels are, in fact, the protagonists of excellent films, ensuring that elegance and charm that only an iconic structure can convey.
On the Italian market, the association with the director Maria Sole Tognazzi and actress Margherita Buy had created, in 2013, the case of film Viaggio Sola, a brilliant comedy centered on the role of undercover, which evaluates services and facilities of the hotels affiliated to the collection.
Building on the success, LHW has decided to support the new venture by Maria Sole Tognazzi in making the film Io e Lei, in theaters on October 1st. The romantic comedy is, in a gentle and fun, loving relationship between Marina (Sabrina Ferilli) and Federica (Margherita Buy).
The film takes the viewer by the hand between the usual story of a couple, enhancing the independence and women's choices of our millennium.
Some scenes, decisive in the history of the couple, were shot in one of the Leading Hotels Italian, or at La Posta Vecchia, in the seaside town of Ladispoli.
Federica Damiani, LHW Marketing Director, commented on the partnership: "After Viaggio Sola it seemed natural to combine Maria Sole Tognazzi in this project. Leading Hotels represents excellence hotellerie world: many of our hotels have become film sets and many movies were inspired to them. It an indissoluble bond between the film and the world of hotels. Not to mention the importance that have films in tourism promotion, able to create a destination, transforming forever the fate of a place".