THE REAL LUXURY IS TO BE ABLE TO DO WITHOUT IT. The title was inspired by a Bruno Bonsignore’s quote, President of AssoEtica, to whom I asked a definition of luxury, as well as I did with others. Among the many responses, I have chosen a few. Francesca Albanese: “I connect luxury to aesthetic categories such as beauty, elegance and sophistication, which are “gifts” that could belong to anyone beyond own financial capacity...
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WHAT COME TO MIND WHEN I SAY “LUXURY”? I asked this question a few people, in several different environments. The majority of responses were like this:”Do you think it’s appropriate to even talk about this, at this time?”. On the other hand, a large part of the answers were rather similar to the last issue’s editorial I was trying to support. I asserted that “luxury” means excellence, and, in our case, this comes from Italians’ genius and creativity...
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A NEW LUXURY. With this new issue, Luxury Files begins a challenging year and is entering a new phase. We have been dealing with luxury issues for over ten years now, we are among the most widely recognized and appreciated magazines in the world of lifestyle and – in some ways – through the years, we have both anticipated trends and foreseen an increasingly competitive scenario, thanks to our many successful intuitions...
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